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ARMEDANGELS
Slow fashion Pioneer relies on Shopware 6
ARMEDANGELS is a pioneer for slow fashion and at the same time, a real trailblazer in the e-commerce sector. The Cologne-based fashion label relies on sustainable, regenerative materials and designs that are preferably timeless as not to have to follow every new trend. They have been selling this timeless fashion for 12 years, mainly via their online shop, and achieve a total turnover of around 40 million euros annually. Today, their fair fashion products can be bought in over 1.000 shops in Europe. But the Cologne-based team started out as a pure online company with only one sales channel - an online shop, through which they still generate a large part of their sales today, although with much more shopping experience and convenience compared to when they started.
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Kristof Kruse, System Owner Webshop -ARMEDANGELS
"As one of the first large shops to use Shopware 6, we needed a partner who was one step ahead in Shopware 6. We found this with dasistweb. We always feel in safe hands with them - whether it’s the relaunch, or in further development. dasistweb understands our highly complex and demanding processes and tasks. Together, in close partnership, we have created and continue to develop a highly automated, flexible and yet easy-to-use digital e-commerce platform."
What we have achieved so far
Successful replatforming from Magento 1.9 to Shopware 6
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Deployments with minimal risk and no downtimes
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15% Page-Speed Performance Boost
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Seamless fusion of CMS and Shopware 6
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Much faster and simpler landing page creation without the need for a developer via Shopware Shopping Experience
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Increase in turnover by 10%
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Increase in (mobile) conversion rate by 10%
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Key Facts
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Duration
months
License
Shopware 6 Enterprise
Successful migration
from Magento 1.9 to Shopware 6
Fully automated returns and refunds process,
including purchase voucher reload and promotion recalculation with refund via payment method used.
Purchase vouchers
including migration of existing codes
Intuitive drag & drop sortable product listing
incl. flexible and reusable slots for marketing measures
Applicable and flexible donation counter
as shopping experience element for supported projects
Mobile first approach
for a mobile shopping experience without compromises incl. mobile search
Extension of the Shopware 6 Rule Builder
for more flexibility
Customisation of the shopping world system
with numerous custom elements in a responsive grid system
Technical Facts
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ERP
Fashion XL
PIM
Tradebyte (TB.One)
Search
Doo-Finder
CRM
Emarsys
Payment
Payone
Customer migration
from Magento 1.9
Monitoring
& Alerting
SEO-Migration
Order Migration
Purchase voucher Migration
Talkable integration
High Performance Hosting Cluster
HTTP Cache via Smartproxy
Credit check via Risk Ident
Advanced image optimisation
with WebP compression & caching
Asynchronous and top performance job
processing through Shopware 6 Queue System and Supverisored on Scala
Fully automated deployment pipeline
from build to unit tests and blue-green deployment (zero downtime)
d.one Connector as middleware
for connecting, controlling and monitoring external systems
Challenges
The success of ARMEDANGELS as a pioneer in the field of sustainable fashion, requires special demands on the performance of the shop. Therefore, high performance and stability with high traffic are essential. Another focus was the high degree of automation, which ensures the most efficient handling of transactions. Among other things, we developed a sophisticated and automated refunding for Shopware 6, which can also be used in combination with purchase vouchers and promotions. Content meets commerce is a top priority in the entire shop. ARMEDANGELS wants to have maximum flexibility and autonomy in the maintenance of its brand content, with as few and simple means as possible. For this reason, we have massively individualised the shopping experience in Shopware 6 and at the same time paid attention to the greatest possible usability in content maintenance. In this way, landing pages and content elements can be maintained independently, flexibly and easily, and be played out almost throughout the entire shop - without any support from us as a Shopware agency. Marketing elements must also be included in the product listing. For this purpose, we have developed a visual merchandising function via drag & drop, including simple integration of flexible and reusable slots for marketing messages.
Our services
Consulting
Shopware CMS Extensions
Technical Concept
Projektmanagement
UI/UX - Concept, Design
Technical Implementation
Interface Development
Quality Management
Project progress and Implementation highlights
"Out with the old, in with the new" was the motto at the end of May 2021! But how do you start? The new Shopware 6 shop for ETERNA had to go live step by step and as smoothly as possible. It needed to become a stable and future-proof foundation for the ETERNA shop and for numerous other sub- and brand shops that ETERNA would operate in the future. Why not kill two birds with one stone and use the establishment of new sub-shops as a springboard and learning platform for the high-revenue main shop?
Said and done. The main goal of this project was to migrate ETERNA | Ihr Online-Shop für Damen- & Herrenmode, in all its languages, to a brand-new Shopware 6 platform with an integration into a completely new infrastructure. As an experienced Shopware agency for renowned brands, we always aim to minimize possible risks to an absolute minimum.
With this goal in mind, we set up various levels of quality control, both automated and manual.
However, despite our best quality controls and preparations, unexpected challenges can always arise during a productive deployment that can’t occur on a test system without live traffic. To further minimize this risk, we launched an outlet shop on the new technology ahead of schedule. By taking this step, we practically reduced the remaining risk for the smooth start of the highly frequented main shop to zero and successfully launched the long-awaited outlet shop for end customers.
In May 2022, after about 11 months of development, the ETERNA Outlet Shop finally went live as a 'value-added test balloon.' With lower order volumes, we were able to fine-tune and perfect all live processes. Only two months later, in July 2022, the time had come: Two Shopware shops in one instance with integration into a completely new infrastructure had been successfully created in just 13 months.
It's noteworthy to emphasize the successful incorporation of ETERNA's in-house developers into the project, seamlessly aligning them with our processes.
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