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Sportalm Kitzbühel
Fashion- & Brand Shop Based on Shopware 5 Enterprise
The Sportalm brand is positioned in the upper price segment and is particularly well known for its costumes and apparel. The company has been presented with several awards, such as GQ Brand of the Year and the Austrian State Coat of Arms. With almost 700 employees and 60 million euros in sales, the brand reflects the special attitude towards life in Kitzbühel, despite its internationality. For women who love Sportalm, originality and sophistication come together quite naturally. This creates unique, high-quality and authentic clothing with great attention to detail.
What we have achieved so far
Successful introduction of Shopware
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Significantly reduced administrative burden
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Creation of flexible options for emotionally representing the brand
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Key Facts
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Target Group
B2C for quality and fashion-conscious customers
Duration
7 months
Licence
Shopware 5 Enterprise
Highly configurable header menu
New Shopware modules
Shop the look with a wide range of integration capabilities
In-house developed Shopware modules,
such as Store Finder, Social Media Integration, Company History
Automated flag management
for badges
In-house developed availability system
for collections
Automated article management
for collection changes
Sales price manager for corner pricelists and automated reductions
within Europe and dif-ferent currencies at the touch of a button
Technical Facts
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ERP
AS400
VHS System
Blisstribute
Two-stage article hierarchy
4-stage care management
(ERP, VHS, Shop (manual), Shop (automated))
Search
Enterprise Search + dasistweb Powerup
E-mail Marketing
Cleverreach
Challenges
Developing a highly representative result for a luxury brand Efficient budget management Creating an automated collection management system Taking the inventory availability model for a luxury brand into account Comprehensive consulting services for technical implementation and data processing Logging automated article activities
Our services
Consultation
CMS Optimisation
Technical Concept
Project Management
UI/UX
Technical Implementation
Interface Development
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