About GO IN GmbH
Furniture Online Shop Based on Shopware
For more than 40 years, GO IN GmbH has specialised in functional and design-oriented ca-tering furniture. The company now employs around 140 employees across Europe and offers a unique range from a variety of modular furniture collections. Alongside an enormously wide range of chairs, tables, bar stools, upholstered furniture, and bench systems, GO IN offers its customers competent support in all furniture aspects. In addition to a showroom in the centre of Landsberg, GO IN also has large-scale exhibition spaces in Berlin, Vienna and Paris and participates in over 50 trade fairs annually.
Nicolaus Forster, Senior Digital-Marketing Manager - GO IN GmbH
"In addition to the long-term reliable support and further development of our website, we were able to win the Shop Usability Award in a very successful joint project with dasistweb. dasistweb provided excellent technical support and assisted us with the design themes. A complex configurator and 3D spatial planner were implemented, which is continuously be-ing developed and new features added."
What we have achieved so far
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Shopware system with 70 countries in 3 languages in 12 sales territories
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Update-enabled high-performance system for over 8 million product variants
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Inspire customers for result, but not overwhelm them
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CRM, ERP, PIM and online shop had to be developed simultaneously and implemented on the same day
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Development of a customisable theme based on conversion of the CI shortly before go-live
Key Facts
Target Group
B2B/Gastronomy in all sizes
Licence
Shopware 5 Enterprise
Duration
10 months from kick-off to go-live
Illustration of the European sales strategy
by country, incl. subsidiaries
In-house developed recommendation engine
tailored to meet the highly individual product range
Industry-standard product configurator
with 360° real-time preview for over 8 million prod-uct variants
Connection to 3D spatial planners
with sale of whole configuration via Shopware
Real-time availability
and shipping cost calculation
Customisable product data sheet
for resellers (logo, prices, etc.)
Country-specific presentation
of, for example, exhibitions and catalogues
One of the three most innovative online shops
of 2018 - according to Shoplupe
Top 5 Internet World Shop Award
B2B 2016
Usability Award 2015 and 2018
Technical Facts
PIM
EPIM 4
ERP
2020 Inside
CRM
eGECKO
Salesforce Integration
Search
dasistweb Powerup for Search
Fully automated deployment pipeline
from build to unit and automated front-end tests to blue-green deployment