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ESCADA
Brand- & Fashion Online Shop Based on Shopware Enterprise
Represented by supermodels such as Linda Evangelista, Claudia Schiffer and Cindy Crawford, loved by stars such as Princess Diana, Kim Basinger and Demi Moore, the ESCADA brand is known all over the world and is regarded as one of the leading women’s luxury fashion labels. Escada stands for a contemporary, colourful and effortless clothing style. In addition to the fashion labels Escada and Escada Sport, accessories, handbags, shoes and jewellery are also marketed. In 2017, turnover was over 100 million euros.
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Andrea Wunschel, Global Head of E-Commerce - ESCADA Online GmbH
"For the further development of the online shop, dasistweb developed a convincing concept in consultation with ESCADA. The close and constant exchange, along with the high level of competence of dasistweb are the basis for the technical development of the online business at ESCADA."
What we have achieved so far
Fail-safe, high-performance and secure e-commerce platform, even under heavy traffic conditions
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Future-proof and expandable front-end
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High level of automation of data maintenance
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Manual requirement for shop maintenance significantly reduced
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Significantly reduced susceptibility to errors during new collections
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Fast and flexible expandability of payment types
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Key Facts
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Target Group
Fashion-conscious women
Duration
1 year
dasistweb Search PowerUp
Complete integration
of Adyen with a range of payment methods
Fully customised voucher
workflow and calculation
EU and USA businesses
as separate entities
Licence
Shopware 5 Enterprise
Personalised Cross-Selling
Automated Refund Process
Quick Shopping
from each Product Box
Common Technological
Platform Technology
Search
Enterprise Search
Fully automated collection
staging operation for products and content
Fully automated product
import to order processing and shipment tracking, including returns management
Technical Facts
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Hosting
AWS with EU and US entities
ERP US
Microsoft Dynamics Nav
Fulfillment US
Hermes US
Automated test pipeline
Elastic
PIM
Contentserv
Dockerized
ERP EU
SAP
Fulfillment EU
ELOG
Dev - Test - Stage -
Prelive - Production
Challenges
- Multi-language, multi-country shop - Own sales for USA and thus completely different technical conditions, but identical admin-istration - Ability to check collection change in advance and then publish everything online at the push of a button - In almost all world markets from Europe to America and Asia - Server for USA traffic locally situated in USA
Our services
Consultation
Technical Concept
Project Management
UI/UX
Technical Implementation
Interface Development
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